Understanding the client buying cycle

$29.00
Professional Development:
1 hour
Workplace Activities:
None
Online Length:
60 minutes
Professional Development Certificate:
Yes on completion
FPA Accredited:
Yes
FPA Professional Dimensions:
1 hour Attributes and Performance
ASIC Knowledge Requirements:
1 hour Skill Requirements
Current stock: 0
Description

Description

What is this topic about?

This topic is about the journey of a client when purchasing professional services. It tracks the distinct stages of a client's buying process - from being unaware of a problem or opportunity, through to the servicing, advocacy and retention stages. You can understand when clients enter and exit the buying cycle, and how to better position yourself to assist their clients on this journey. This topic provides an introduction to the stages of the client buying cycle. Upon completing this topic, you will map your own clients through their buying cycle and identify stages for additional focus in your business.

Why is this topic important?

This topic is important because professionals do not always appreciate that the buying cycle for a client is much longer than it appears. Without understanding the stages of the buying cycle, most professionals will only join the client on their journey at very late stages - or never join the journey at all. Understanding the stages in the buying cycle allows a professional to ensure they are present from the start of the journey, through to the end.

Who is this topic for?

This topic is suitable for all professionals involved in client management, business development, client servicing or sales. 

Additional Info

Additional Info

Professional Development:
1 hour
Workplace Activities:
None
Online Length:
60 minutes
Professional Development Certificate:
Yes on completion
FPA Accredited:
Yes
FPA Professional Dimensions:
1 hour Attributes and Performance
ASIC Knowledge Requirements:
1 hour Skill Requirements

Related Courses