Generating upselling and cross-selling opportunities

$39.00
Professional Development:
2 hours
Workplace Activities:
70 minutes
Online Length:
50 minutes
Professional Development Certificate:
Yes on completion
FPA Accredited:
Yes
FPA Professional Dimensions:
2 hours Attributes and Performance
ASIC Knowledge Requirements:
2 hours Skill Requirements
Current stock: 0
Description

Description

What is this topic about?

This topic is about two important sales techniques to improve sales returns and client lifetime value: upselling and cross-selling. It examines the differences between these techniques and why they often fail to occur. It then presents a four step process to improve an organisation preparation for upselling and cross-selling, including a checklist of activities. Finally, it collects a range of personal tips, techniques and mistakes to avoid in both upselling and cross-selling.

Why is this topic important?

This topic is important because upselling and cross-selling are both win/win opportunities for you and your clients. They create additional value for your clients, typically at a lower investment. They also strengthen the client relationship and improve your sales returns.

Who is this topic for?

This topic is suitable for anyone involved in business development, sales or client management. This can be one-off transactional sales through to on-going client relationships over an extended period. This topic is also a good counterpart for topics on repeat purchases from clients.

Additional Info

Additional Info

Professional Development:
2 hours
Workplace Activities:
70 minutes
Online Length:
50 minutes
Professional Development Certificate:
Yes on completion
FPA Accredited:
Yes
FPA Professional Dimensions:
2 hours Attributes and Performance
ASIC Knowledge Requirements:
2 hours Skill Requirements

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