Developing a compelling value proposition

$39.00
Total Length:
2 hours
Offline Length:
60 minutes
Online Length:
60 minutes
Certificate:
Yes on completion
Platforms:
Yes, on desktop, tablet or mobile (widescreen)
Current stock: 0
Description

Description

What is this topic about?

This topic is about developing a compelling value proposition for you, your team or your business. This topic clearly defines a value proposition and its use for professionals. It that provides a five-step process to help any professional develop the key components of a compelling value proposition. It examines practical tips within each step, including several mini-processes to provide inspiration through some of the harder steps. Ultimately, the final activity coaches professionals to develop a complete first draft value proposition.

Why is this topic important?

This topic is important because a value proposition is the collection of reasons why a client buys; in essence, factors that affect whether they purchase, and from whom. Yet most professionals have no clearly developed value proposition, or only have a generic 'elevator pitch'. Professional services firms often struggle to clearly articulate their value or differentiate themselves from competitors. A compelling value proposition will assist with both those issues.

Who is this topic for?

This topic is suitable for any professional involved in business development, marketing, sales or client management.

Additional Info

Additional Info

Total Length:
2 hours
Offline Length:
60 minutes
Online Length:
60 minutes
Certificate:
Yes on completion
Platforms:
Yes, on desktop, tablet or mobile (widescreen)

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